A Mobile App
For Your
Catholic Content

Why You Need A Mobile App

You already have a responsive website, right?

Your
Brand

Your target customer picks up their mobile phone 344 times per day.*

Your logo is there, right on the screen...

Then your brand gets thousands of free views per month.

Free impressions to your audience

keeps your brand top of mind.

Your Users’ Attention

So, your user picks up their phone 344 times a day,* with a purpose or just to kill time, but hardly anyone opens their browser and types in a URL.

An app displaying a notification badge or a notification on the lock screen almost always catches their attention first!

The Magic Of Push Notifications

You’ll be able to communicate relevant news and offers to your audience. Some key features are:

  • The app doesn't have to be open

  • Push Notifications never go to spam

  • Effective audience classification with many advanced filters and settings

  • Scheduled and automated messages

  • High opt-in rate & higher engagement

  • Increased visitor traffic

We’ll integrate them with your marketing automation system or set it up if you don’t use one yet.

Protect Yourself From "Cancel Culture"

If you post "controversial" content (e.g., anti-abortion) on popular social networks, users may report it as "hate speech," and you may end up being censored.

"Cancel culture is invading many circles and public institutions," Pope Francis said. “As a result, agendas are increasingly dictated by a mindset that rejects the natural foundations of humanity and the cultural roots that constitute the identity of many people.”

By having your own app, you avoid that risk.

Users Spend More Time On Apps

According to eMarketer,

mobile users spend 88% of their time on mobile apps

and just 12% of their time on mobile websites.

Don't Meet Your Audience At Zuckerberg Parties!

Bring your audience to your own app and be in control!

If you keep meeting them on Facebook, Instagram, or YouTube, you may lose access to them! They may not see your content if you don’t pay, if your account is banned or hacked, or if the algorithm decides your content should not be prioritized.

As a content creator, you want to welcome your users on your own platform and offer them the best experience possible.

No “related content” or irrelevant ads distracting them.

Their full attention is on your content!

Digital Advertising In The Cookieless World

Google announced that it will be phasing out third-party cookies on Chrome by 2022. Apple and Firefox already did it.

The death of third-party cookies represents a fundamental shift in digital advertising.

According to a study by Google, for the top 500 publishers worldwide (e.g., NYT), disabling third-party cookies would decrease programmatic ad revenue by a whopping 52%.

You’ll use first-party data to power your revenue stream.

Users Buy More On Apps

A 2022 NewStore survey shows that 60% of consumers prefer mobile shopping apps (created by specific brands) over mobile websites due to improved user experience.

America’s Gen-Z habits are much closer to the average Chinese. In China, e-commerce is heavily weighted towards native mobile apps. (source)

It Works Offline

This is the most significant difference between a mobile website and an app for a subset of your audience. 

Let your users read or listen to your content in places

with no mobile signal or poor connectivity!

Other Reasons To Have Your Own Mobile App

  • Audience Expansion

    Customers can quickly connect with your business through an app, increasing your audience base.

    Instead of limiting your audience to those who find you online, you have the potential to effectively interact with a larger audience.

  • Deep Links & Universal Links

    iOS users can tap a link to your website and get seamlessly redirected to your installed app without going through Safari.

    If your app isn’t installed, tapping a link to your website opens your website in the browser.

  • Access to Hardware Features

    Mobile apps have the advantage of having closer access to key features of the mobile device, like storage, native sharing, GPS, and others.

  • It’s Way Better Than a PWA App

    In 2022, the default behavior is to search for the app on Google Play Store or Apple’s App Store. If your users don’t find you there, your brand suffers.

    At the core of the problem is the question of trust. Downloading an app from Google or Apple stores gives your customers a sense of security that the app is safe.

Your App Will Show Selected Content From Your Existing Wordpress Website

You will not be required to publish the content on a different platform or add additional steps to your content workflow.

More audience, better user experience,

with no additional tasks for your team.

Contact Us Today!